The expansion of data at such a rapid pace is a great opportunity for retailers — large and small. In just four more years, every person on the planet will generate 1.7 megabytes of new information every second of every day.
As much of an opportunity this statistic presents, it's also an overwhelming figure for most organizations. How can you keep track of and leverage all of this data? Is using your organization's internal data enough to generate a high ROI for the analytics tool you've invested in?
This eBook will answer all your questions about big data's role in retail, covering topics including: