The US-Analytics team had a blast at Kscope13 in New Orleans, where we soaked up what the city had to offer, connected with our customers and colleagues, and enjoyed fantastic content from developers, administrators, architects, and business users. This is a casual, behind-the-scenes look at our company's experience at Kscope. Check our blog next week for downloads of our Kscope presentations.
All thoughts, opinions, remarks, and observations in this blog post are mine -- Nicole Magnoli -- US-A's resident Marketeer. I'm like a Muskateer, but instead of a sword I have enterprise-level marketing automation software. Way cooler.
Build it, and they will come.
Within hours of stepping off our Southwest-powered chariot, we went to work on the booth like a family optimistically setting out to string lights on the annual Christmas tree. This glorious feat of marketing genius (ahem) would be both a source of pride and our home base for the coming days. What started as "This is going to be the best Kscope ever!" quickly deteriorated into the frantic "Where's the Philips Head?! Why doesn't anything fit?! WHY ARE THERE SO MANY PIECES LEFT?!" It wasn't long before we discovered that the display mount manufacturers sent us the incorrect parts to secure the TV. We resorted to locking it down with packing tape -- MacGyver-style -- for a true team effort.
Shoutout to Vice President of Consulting Jon Rambeau for displaying the kind of booth-construction leadership that's usually reserved for General Contractors on large commercial builds.
In the end, we stood proudly over our booth, bedazzled with the finest New Orleans-themed conference swag that Kscope had to offer: